When planning your next big win for 2020, it's always a good idea to start by looking at the competition in your market. For us creatives and strategists, that means looking at the WORLD market, the brands that lead on a global scale. Reviewing which brands are #winning the game and how they are doing it, is how I keep my clients and strategies ahead of the curve. I start with what's working, and why and then apply company and market specific variables into the creative process and take an agile approach to keep content fresh and strategies successful. So who's leading the pack going into 2020? Here are the top 10 global brands that led the way in innovation, revenue and audience throughout 2019 and to watch in 2020: 1. Apple
2. Google 3. Amazon 4. Microsoft 5. Coca-Cola 6. Samsung 7. Toyota 8. Mercedes 9. McDonald's 10. Disney
Tune in next week to find out what areas these brands are winning!