Chat-Based AI in Business: Bard vs. ChatGPT
As a Brand and Marketing leader, I am always looking for ways to stay ahead of the curve and use the latest technology to help my clients succeed. Chat and text-based AI is a rapidly evolving field, with new developments emerging all the time. And while ChatGPT was one of the first large language models to be released, Bard from Google AI is quickly becoming the dark horse in the race.
Bard is trained on a massive dataset of text and code, and is able to generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way—in real-time. What makes Bard truly unique is its ability to access and process information from the real world through Google Search. This means Bard can provide you with up-to-date information on any topic, no matter how complex.
The ways in which these new AI tools can be used are numerous. However, they are not meant to—and should not—replace real human creativity or conceptualization. I find the most productive ways to leverage text-based AI tools are to create scales of efficiency in research, communications, planning, and data organization. And with the release of Bard’s latest feature enhancements, the capabilities are scaling faster and further, challenging ChatGPT’s former stake in the market.
Bard’s Advantages Over ChatGPT
- 📡 Real-Time Information Access: Bard can pull and process current data through Google Search, giving it an edge in both accuracy and relevance.
- 🧠 Broader Capabilities: From language translation to creative writing and informative responses, Bard spans a wider spectrum than ChatGPT.
- 📈 Continuous Learning: With regular updates and improvements from Google AI, Bard is constantly evolving and getting better.
Use Cases of Bard in Business
Customer Service
Bard can provide 24/7 support—answering questions, resolving issues, and offering product recommendations. It goes far beyond traditional chatbots.
Marketing
Generate marketing copy, social posts, blog articles, and analyze customer data to identify new opportunities.*
Sales
Generate leads, qualify prospects, create personalized sales pitches and proposals—quickly and efficiently.*
Product Development
Gather feedback, explore new product opportunities, and test ideas. Bard can streamline R&D workflows and support product ideation.
Additional Ways Bard Can Boost Productivity
- ⚙️ Task Automation: Save time by automating repetitive work so your team can focus on strategic initiatives.
- 📊 Data Analysis: Aggregate and organize disparate data into structured formats and provide actionable insights.
- 📬 Enhanced Communication: Improve team collaboration and decision-making through better internal and external messaging.
Best Practices for Using Bard Effectively
- ✅ Be Specific: The more precise your prompts, the more accurate the results.
- 📚 Provide Context: Help Bard generate the most relevant output by giving it background or goals.
- 🧪 Experiment: Try different formats and tools—Bard is highly adaptable, so explore what works best for you.
Tips for Business Application
- Use Bard to generate personalized communication: emails, social posts, client updates.
- Automate repetitive functions like support and outreach to free up human bandwidth.
- Leverage Bard within the Google Business Suite: summarize emails, pull info from Docs, auto-schedule meetings, and create Sheets or Docs.
Note: While Bard and ChatGPT are powerful tools for efficiency—especially in writing, research, and data parsing—they are not replacements for human creativity and critical thought. They are accelerators. The better your input, the better your output.
I don’t know about you, but I’m super jazzed about not having to read through 30-message email threads anymore—Bard is here to save the day with a high-level summary!
Looking forward to what the future holds and how businesses will continue to leverage these tools as they evolve.
Next Up…
We’ll dive into visual AI tools, exploring both their benefits and the risks of misuse and over-reliance. Stay tuned!
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