It's time to think bigger than just personalization in Skincare.
While TikTok reviews and testimonials are great, they aren't specific enough to trust with your unique skin and can sometimes go horribly wrong. Then there are the amazing new AR and VR tools that breather new life into the cosmetics industry over the past 5 years, which are great at color-matching, but not so perfect for skin diagnostics and your specific skincare needs. So where to next for the skincare industry?
Adaptive-personalization, as I'm calling it. A fully-integrated approach to diagnosis and precision skincare.
In recent years, the skincare industry has been flooded with new tools to "personalize" the shopping experience. From AI-powered skin scanners to DNA testing kits, there are now more ways than ever for consumers to find the products that are right for them.
But while personalization is important, it's not enough. In order to truly elevate the skincare game, we must to think bigger. We need to move beyond personalization and start thinking about adaptive-personalization, leveraging a fully integrated, bio-backed and geo-targeted approach. Integration is a core theme across my life and professional career, as I believe, in order to have harmony and balance in any living thing, whether it be the body or a body of work, the approach must be fully-integrated and not lack an integral part of the whole. This approach to skincare is no different.
Adaptive-personalization is about using fully-integrated diagnostics, data, and tactics to create a truly customized skincare experience for each individual. It's about understanding the unique needs of each person's skin and then developing a personalized plan to address those needs.
This is where AI comes in. AI can be used to collect and analyze vast amounts of data about a person's skin, including their genetics, lifestyle, and environmental factors. This data can then be used to create a personalized skincare plan that is
tailored to that person's specific needs.
For example, AI could be used to identify the specific ingredients that are most effective for a person's skin type. It could also be used to recommend the right products and routines to help that person achieve their skincare goals.
Combine AI with physical data and an diagnostics, like DNA or blood tests, long used in European aesthetics, and we have the opportunity to adapt each regimen or treatment in even more specific ways, unique to the individual. Taking things like your geographical location, climate, job function (sitting or standing for long periods vs. being active), and your bio metrics into account can drastically modify a treatment or product plan. Biologique Recherche has been a leader in the adaptive-personalization and precision skincare game for a long time and is only getting better, and finding greater results year after year.
Of course, adaptive-personalization is not without its challenges. It requires a significant investment in technology, data, and a laser-focus on customer experience. It also requires a deep understanding of the science of skin. But the rewards are great. Adaptive personalization has the potential to revolutionize the skincare industry. It can help us create products and services that are truly effective and that deliver real results in a much shorter time-frame.
At CJK Consulting Group, we believe that adaptive-personalization is the future of the skincare Industry and how we should approach the marketing tactics to align with the customer experience within the industry. We are committed to leveraging a fully-integrated marketing approach to deliver effective results and an extremely successful experience for our clients.
If you are interested in learning more about how adaptive-personalization and our fully-integrated strategy can help you achieve your goals, please contact us today.