top of page

The Dark Horse in the Evolution of Chat and Text-Based AI: Bard



As a Brand and Marketing leader, I am always looking for ways to stay ahead of the curve and use the latest technology to help my clients succeed. Chat and text-based AI is a rapidly evolving field, with new developments emerging all the time. And while ChatGPT was one of the first large language models to be released, Bard from Google AI is quickly becoming the dark horse in the race. Bard is trained on a massive dataset of text and code, and is able to generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way - REAL TIME. What makes Bard truly unique is its ability to access and process information from the real world through Google Search. This means that Bard can provide you with up-to-date information on any topic, no matter how complex. The ways in which these new AI tools can be used are numerous. However, they are not meant to, and should not be used in place of real human creativity or conceptualization. I find some of the most productive ways to leverage text-based AI tools is to create scales of efficiency in research, communications, planning and data organization. And with the release of Bard’s latest feature enhancements, the capabilities are scaling faster and further, challenging ChatGPT’s former stake in the market.


Bard has a number of advantages over ChatGPT, including:

  • Access to real-time and current data: Bard is able to access and process information from the real world through Google Search, which gives it a significant advantage over ChatGPT in terms of accuracy and relevance.

  • A wider range of capabilities: Bard is able to perform a wider range of tasks than ChatGPT, including generating different creative text formats, translating languages, writing different kinds of creative content, and answering your questions in an informative way.

  • Constant learning and improvement: Google AI is constantly updating Bard with new data and features, which means that Bard is always getting better at what it does.

These advantages make Bard a powerful tool for businesses, students, and individuals alike. Here are some specific examples of how Bard can be used in a business setting:

  • Customer service: Bard can be used to provide 24/7 customer support, answering customer questions, resolving issues, and providing product recommendations. Say goodbye to the formative conversational chatbots of yesteryear.

  • Marketing: Bard can be used to generate marketing copy, create social media posts, and write blog articles. It can also be used to analyze customer data and identify marketing opportunities.*

  • Sales: Bard can be used to generate leads, qualify prospects, and close deals. It can also be used to create personalized sales pitches and proposals.*

  • Product development: Bard can be used to gather customer feedback, identify new product opportunities, and develop new product features. It can also be used to test product ideas and prototypes.

In addition to these specific examples, Bard can also be used to improve business productivity and efficiency in a number of ways. For example, Bard can be used to:

  • Automate tasks: Bard can automate many repetitive and time-consuming tasks, freeing up employees to focus on more important work.

  • Data Analysis: Bard can be used to gather desperate data sources and format them into a table, as well as deliver analysis of the data-set.

  • Improve communication: Bard can be used to improve communication between employees, customers, and partners, leading to better collaboration and decision-making.

Overall, Bard is a powerful and versatile tool that has the potential to revolutionize the way we work. As Bard continues to learn and improve, it is likely to become even more essential for businesses and individuals alike. Best Practices for Using Bard To get the most out of Bard, it is important to use it effectively. Here are some tips:

  • Be specific in your instructions. The more specific you are, the better Bard will be able to understand what you want it to do.

  • Provide Bard with as much context as possible. This will help Bard to generate more accurate and relevant results.

  • Don't be afraid to experiment. Bard is a powerful tool, and there are many different ways to use it. Experiment with different features and settings to find what works best for you.

Here are some additional tips for using Bard in a business setting:

  • Use Bard to personalize your communications. Bard can be used to generate personalized emails, social media posts, and other communications. This can help you to build stronger relationships with customers and partners.

  • Use Bard to automate tasks such as customer support and sales outreach. This can free up your team to focus on more strategic initiatives.

  • Use Bard to create client or meeting summaries and for scheduling. Bard can now be leveraged across the entire Google business suite to find and summarize information from emails, google docs, google meetings, as well as automate scheduling or the creation of new google sheets or docs.

Overall, Bard is a powerful tool that can be used to improve business productivity and efficiency in a number of ways. By using Bard effectively, you can gain a competitive advantage and achieve your business goals. *I do want to emphasize that while Bard and ChatGPT are wonderful tools of efficiency in data gathering, communications, and even fast copy editing or writing – these tools are not meant to replace human creativity and critical thinking – but instead, meant to enhance and expedite the process. The better instruction and base development you input, the better your output will be. I don’t know about you, but I’m super jazzed about not having to read through 30-message email threads anymore, instead, Bard is here to save the day with a high-level summary for me! Looking forward to what the future will hold and how businesses will leverage these tools as they advance. Next Up...we will get into the visual AI tools and further discuss the advantages of these new tools, as well as the dangers of over leveraging or misuse and the dark side of AI use and abuse. #bard #language-model #AI #ChatGPT #Marketing #businessconsulting #CJKConsultingGroup




10 views0 comments

Comments


bottom of page